1407 Broadway
Sector

Websites

Location

New York

Project Info

By combining geometric shapes with a responsive layout we created an engaging and dynamic interface for the big reopening of 1407.

The site is using WordPress and is featured as one of the best use cases for isotope, the gallery grid system we used.

By combining geometric shapes with a responsive layout we created an engaging and dynamic interface for the big reopening of 1407.

The site is using WordPress and is featured as one of the best use cases for isotope, the gallery grid system we used.

The site's key innovation is its interface

By carefully placing key elements immediately under the thumbs —a specific set of icons—users have a swift and natural flow from one page to the next.

To accelerate the design process, our studio created a custom software framework to test fully-functional prototypes with all the devices that have become a part of the digital ecosystem—desktop, tablet, mobiles, and more.

This process enabled us to explore the product’s design possibilities more quickly, conduct more frequent user testing, and do so in an iterative fashion.